LinkedIn Basic Jobs

LinkedIn Basic Jobs (formerly known as Limited Listings) is an integration between Top Echelon and LinkedIn that allows employers to connect their Open Jobs in TE Recruit with their LinkedIn Company Page. Use of this integration is free, but LinkedIn may require a paid subscription and/or sponsorship of Jobs in order to advertise them to job seekers.

You must complete all of Steps 1-3 to advertise your Basic Jobs on LinkedIn:

1. Step 1: Enabling Basic Jobs
2. Step 2: Post Jobs to Basic Jobs
3. Step 3: Contact LinkedIn
4. Job Visibility Factors
5. Free Visibility for Direct Employers (direct employers only)

Step 1: Enable LinkedIn Basic Jobs

To connect your jobs to your LinkedIn Company Page, you must add your LinkedIn Company Profile ID to the Manage Job Posting page in TE Recruit.

• Locate and copy your LinkedIn Company ID
  • If you're unsure of your LinkedIn Company ID, visit: Where do I find my LinkedIn Company ID?
• Expand the Sidebar in the top right corner of the software and click on the Settings icon
• Click to expand the Addons & Integrations section and then select Manage Job Posting
  • Note: you will only have access to this option if you have the proper permissions

• Paste your LinkedIn Company ID into the corresponding field in the LinkedIn Basic Jobs section, then click the Save button to the right

• Moving forward, any user on your account that has the proper permissions will be able to add a Job to LinkedIn Basic Jobs

Note: When Jobs are added to LinkedIn Basic Jobs, their visibility to job seekers on LinkedIn depends on a number of factors, all of which are governed exclusively by LinkedIn. We have included some information below, but for most questions about job visibility and advertising on LinkedIn, contact your LinkedIn rep, or click here to contact a LinkedIn Talent Consultant.

Step 2: Post Jobs to Basic Jobs

• Navigate to the corresponding Job Datasheet of the role you wish to add to the Basic Jobs feed
• Locate the Advertising card or pane, External Services section and the LinkedIn Basic Jobs option
• Click Post
  • If the Post option is not available, you may need to first post the Job to your Job Board/Careers Page, or Basic Jobs may not be enabled
• Repeat these steps as desired for additional Jobs
• Your Jobs will now be added to the Basic Jobs feed, but will NOT be visible on LinkedIn until you complete Step 3

Step 3: Contact LinkedIn

After you have added your Jobs to the Basic Jobs feed in Step 2, you must contact LinkedIn to connect your Jobs in the Basic Jobs feed with your LinkedIn account and Company page.

• If you already work with a representative at LinkedIn: email or call them directly, and let them know that your Jobs have been added to Top Echelon's Basic Jobs XML feed, and tagged with your LinkedIn Company ID. They will let you know what steps to take next
• If you do not have contact information for a LinkedIn representative: go to LinkedIn and follow these steps:
  1. Ensure that you have signed in to your LinkedIn account
  2. Access the LinkedIn Support homepage
  3. Click Create a Support Ticket
  4. Click Other and press Enter (skipping the "search" step)
  5. Click Create a support ticket at the bottom of the page.
     1. Complete the required fields, including the following:
        1. Issue Type: Jobs
        2. Issue Description: Limited Listing Job
        3. For "App" and "Device", select "Not [App/Device] Specific"

     2. In the "Your Question" field, enter something like the following (make sure to replace [bracketed] text with your unique information:

        I am trying to connect my jobs in my ATS's Basic Jobs feed with my LinkedIn Company page: [your Company's LinkedIn page URL]. My ATS is Top Echelon, and my jobs in their Basic Jobs XML feed are tagged with my LinkedIn Company ID, which is [your LinkedIn Company ID]. Can someone please help me connect these jobs with my LinkedIn Company page?

     3. Click Submit, and a LinkedIn customer support representative will reply to you as quickly as possible
  6. Once you have connected with a LinkedIn rep, follow their instructions for next steps

Job Visibility Factors

LinkedIn considers a number of factors to determine whether your jobs will be visible on their site. For the best and most up-to-date information, contact your LinkedIn rep, or visit their Help Center. All information in this section is correct as of this writing (July 2024), but is based on LinkedIn policies that are outside of Top Echelon's control, and subject to change at any time.

Top Echelon's Role

As the applicant tracking system (ATS) provider, Top Echelon uses the LinkedIn Basic Jobs integration to send your Jobs to LinkedIn, and provides LinkedIn the necessary information to link those Jobs with your LinkedIn Company Page, all at no cost to our customers.

Top Echelon does NOT determine: whether your Jobs will be visible on LinkedIn, or whether your company meets the definition of a "search and staffing company" (further explained below).

All concerns regarding job visibility and the nature of your recruiting business must be addressed to LinkedIn directly.

LinkedIn's Job Visibility Rules - Updated August 2024

Beginning August 2024, LinkedIn has an updated policy regarding the visibility of Jobs posted by "search and staffing companies" when those Jobs are ingested from a 3rd party source, like an ATS. This includes Jobs that LinkedIn receives from Top Echelon via Basic Jobs. Per LinkedIn: "Search and staffing companies are companies that help other companies find and hire employees".

Previously, any Company using LinkedIn Basic Jobs would receive some degree of free/organic visibility of Jobs they posted to LinkedIn. Going forward, "search and staffing companies" may no longer receive that free visibility for Basic Jobs, and may be required to pay LinkedIn to sponsor those jobs, to make them visible to jobseekers on the site.

However, "search and staffing companies" may still leverage the Basic Jobs integration to drive applicants directly into pipelines in Top Echelon, when your LinkedIn subscription allows and any required sponsorship is in place for those Jobs. Find more information on sponsoring your Jobs on LinkedIn, below.

Top Echelon's understanding is that free/organic job visibility for companies hiring their own internal employees remains unchanged.

Free Visibility for Direct Employers

LinkedIn defines a "Basic Job" as follows:

Basic Jobs are jobs that are ingested from applicant tracking systems (ATS), third-party job boards and/or companies’ career pages. These jobs may also be referred to as Limited Listings.

For customers who have implemented Job Wrapping, any jobs not placed into a Job Slot appear as Basic Jobs on LinkedIn.

For information on Job Slots and Job Wrapping, please click here.

As explained above, "search and staffing companies" may no longer be eligible to use Basic Jobs to get free visibility of those Jobs on LinkedIn.

However, companies doing their own hiring/recruiting should still be eligible for some amount of free visibility.

If you believe your company is eligible for free visibility via Basic Jobs, simply enable LinkedIn Basic Jobs as described above, and LinkedIn should connect your Jobs in Top Echelon with your Company Profile page. This connection process may take some time (24-48 hours). If you have an existing LinkedIn rep, it may be helpful to let them know when you have taken this step.

If you do not see your Jobs on the LinkedIn Company Page after 24-48 hours, or you believe your company has been incorrectly identified as a "search and staffing company", contact LinkedIn Support. To get the best assistance, make sure to specify that you are using the LinkedIn Basic Jobs Integration with Top Echelon, your ATS provider.